HRG Founder

Heartland Retirement Group Founder

Tyler LainsonTyler Lainson

Tyler Lainson is the owner and founder of Heartland Retirement Group. Heartland Retirement Group is a marketing organization that provides insurance options to individuals as they go through their retirement years. HRG has one of the hardest working and most talented agent forces in the insurance industry and is focused on becoming the leading provider of insurance options to retirees in the State of Iowa.

Tyler is originally from Council Bluffs, Iowa and relocated to Des Moines, IA in 2011. He started in the insurance industry in 2000 with Bankers Life and Casualty in Omaha, Ne. At Bankers Life, Tyler quickly moved up the ranks and become one of the top Unit Sales Managers in the company. In 2006, he along with his business partner at the time Ryan Schaake, opened their own marketing organization in Omaha, Ne and built it into one of the top agencies in Nebraska. In 2009, they decided to expand to the Des Moines marketplace and Tyler accepted the challenge of opening another office. Over the course of the last few years the Des Moines operation has grown to 30+ agents and managers and through that process HRG was formed.

Tyler and his wife Angela now call Johnston, IA home. They have two young children, Amelia and Finn. As you can imagine trying to run a business and keeping up with two little ones doesn’t allow for much free time. However, when they do get a chance, Tyler and Angela enjoy spending time with family and friends, traveling, playing golf, exercising, and rooting for their beloved Nebraska Cornhuskers.