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About

One Source for Comprehensive Insurance Coverage, from Health to Wealth, to Home and Auto

Heartland Retirement Group offers comprehensive, personalized insurance planning with the goal of guiding clients into the best possible decisions for themselves and their families. Upon partnering with an HRG agent, we work to assure you move forward in a better situation and more confident than before you met us.HRG partners with agents and advisors looking for an opportunity to come alongside us in this mission by equipping them with the best variety of products and resources in the industry.

Customized, A La Carte Insurance Solutions

The product variety represented at Heartland Retirement Group allows agents the ability to offer clients the most competitive and unbiased products available. HRG agents work with many different insurance companies to present you with products and services catered to your needs. Plan for the unexpected with us, and we will make your wellbeing our priority.

A Foundation of Career and Client Satisfaction, Since 2009

Rewarding career opportunities and customized insurance solutions are the foundation of Heartland Retirement Group. Tyler Lainson, founder of HRG, grew the company out of a desire to work in the insurance industry while being rewarded for the effort he put forth day after day. This, coupled by a love for freeing clients from a one size fits all approach to retirement, is the cornerstone of Heartland Retirement Group, maintaining the company’s place as a leading insurance marketing organization in the Midwest.

Client-Informed and Educated Insurance Planning

Creating an insurance package that is right for individual client needs is of utmost importance to every HRG staff member and partner agent. Therefore, our agents are trained with a mentality of coming alongside each new client to discover the best solutions for their unique needs. Work with an organization that values client relationships and strives to educate clients planning for their unique situation.

Meet Our Hand-Picked Team of Dedicated Agents